Last spring Smirnoff launched a new drink. A fruity- blend that only needs to be mixed with soda water. It rolled out just in time for day drinking season, making the Seize the Daytime campaign an instant hit. As summer went on, we realized we needed to communicate the product more clearly. So focusing on the product benefits, we gave our comms a little facelift. These are some of the social posts, out of home and digital mobile assets.