2016 was year of the bot. So 72andSunny approached Smirnoff with concept to elevate their drinks engine platform.
To reach Smirnoff fans everywhere, we launched a faster and more visually oriented experience on Facebook Messenger that uses texts, carousel units, quick reply responses, photos and GIFs. This opened a direct channel for Smirnoff to interact with their consumers on a 1:1 basis—instantly and at scale. Consumers can simply send Smirnoff a message on Facebook to begin.
We partnered with the courier Drizly to make ordering drinks as easy as sending a text message. In addition to the delivery feature we equipped our vodka bot with hundreds of recipes and a drinks randomizer for the more indecisive Smirnoff drinker.
From concept to execution, I served as co-lead writer. The entire team jammed on the UX and we partnered up with rehab studio to bring it to life.