hydrate to
create

In 2016 adidas and bobble flirted with the possibility of a capsule collection. Latching onto the #heretocreate campaign, the goal was to inspire millenial women to #endthetrend of single use plastic while being the bad-babes they are. The idea was to have each female creator collaborate on a water bobble which would live in their collection. The project died but it was fun while it lasted.

CREATIVE FIELD(S)
Concept 
Creative 

The capsule collection would feature bobble to match each creators style. This would live online in their collection.